For brands that don’t fit the mold and don’t want to chase trends.

Creative Unsquashed helps brands build strategic brand systems that launch with intention and don’t require constant reinvention.

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If your brand feels harder than it should, there’s usually a reason.

Brands often reach a point where their visuals no longer match their direction. The work starts to feel overworked, inconsistent, or disconnected from what the business is actually trying to do.

This is often not a design problem. It is a systems problem.

We help brands step back, make clear decisions, and build a foundation that supports forward momentum instead of constant adjustment.

Learn How We Work

We approach branding as a structured system rather than a collection of individual assets.

When strategy, visuals, and execution are aligned, brands become easier to manage, easier to recognize, and easier to trust. Decisions stop being debated, and the work begins to move forward with intention.

This approach prioritizes longevity, consistency, and clarity over trend-driven design.

branding works best as a system.

Engagements

aka

Services

Brand Identity System

A complete strategic and visual foundation for brands ready to define their direction and move forward.

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Brand + Website System

A cohesive brand and website built together to support a clear, intentional launch.

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Brand Management

An ongoing partnership for brands that want to maintain and extend their system after launch.

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a studio built for clarity and collaboration.

Creative Unsquashed is a brand design studio led by Felicia Sullivan. We work closely with our clients to guide decisions, build systems, and bring brands to life with intention.

Our approach balances strategic thinking with a collaborative process, ensuring the work feels grounded, thoughtful, and usable long after launch.

About the Studio

Selected Work

Our portfolio highlights brand systems built to support real-world use and long-term growth.

Rather than focusing on isolated visuals, the work reflects how brands operate when structure and intention are in place.

build something that lasts.

If you are ready to build a brand system with intention and move forward with confidence, we would be glad to start a conversation.

Contact Us

  • dts construction

    When starting my construction company I had no idea that I needed more than a logo. Felicia took the time to explain to me what a brand identity was and how it would set me apart from my competition. She was able to build me a brand that is easily recognized in the community and even if they haven’t worked with us yet they recognize us.

    — Devin, Owner

  • clarity point energy partners

    I genuinely enjoyed working with Felicia in getting my business where it needed to be with our marketing and design. She provided us with a tailored branding package that we would not have been able to complete on our own. She listened to our wishes, hopes and desires to be branded as an established advisory firm with a clear crisp message and look.

    The process was very smooth and accommodating to our needs. She took the time to listen and then worked her magic. Over the course of several weeks, we went from having nothing more than a company name and slogan to having a professional brand package professionally applied to our website, marketing material and communications platform. Her keen perception of what works visually and what doesn't has set us apart from the competition. I highly recommend her.

    — Joe, VP

stay in touch with us.

Your brand is more than a logo— it’s a story, evokes emotion, creates a connection. My superpower is cultivating your brand to embrace its rebellious side and turning it into visuals that motivate your audience. Past clients have said: w